A nationally representative study out of the University of California, San Francisco found that nearly 84 percent of the 3, women surveyed had groomed their pubic hair, and 62 percent had removed it all at least once. Shaving with a nonelectric razor was the most popular method of grooming, followed by trimming with scissors and shaving with an electric razor. Even the current natural-is-beautiful, pro-body-hair movement is a cultural product and one that tends to focus on the hair of cis white women , at that. Women and femmes are far from a monolith, however.
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Beauty standards about pubic hair have come a long way in the last few years. Once viewed as taboo, having anything other than a Brazilian is finally losing its stigma. To wit: Just last month, a razor brand debuted ads that actually show female body hair in them, a first for the industry. Its normalization is in no small part helped by the celebrities who aren't afraid to open up about their grooming habits in interviews and on social media. Shave, wax, trim, do nothing —the point is, the choice is yours.
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. For many women in , body hair has inherent social implications that run the gamut from more newfound self-love to fighting the patriarchy.
Skip navigation! Story from Body. It had its heyday in the '60s and '70s, but natural female pubic hair has since fallen out of favor.